Experiential Marketing

Individual marketing campaigns featuring virtual motorsports

Experience a new dimension of interactive online marketing with virtual racing!

 

Motorsport is adrenaline-loaded and emotional and gives involved brands an aura of sportiness, performance and the highest standards of quality. Use the virtual motorsport as the most modern eSport in the internet times in order to emotionalize customers for your brand in an unprecedented way and to directly interact with your target group.

 

From the individual RaceRoom modules, a comprehensive virtual motorsport concept has arised, whose enormous marketing potential has been recognized and further developed in order to playfully support the marketing activities of companies across the entire industry and to underpin customer loyalty in an innovative way with the fascination of motorsports.

 

What means entertainment for customers is a great platform for companies to get in direct contact with their target group. In the foreground, beyond the pure brand awareness, the focus is on a whole new form of customer acquisition and innovative communication and interaction possibilities as well as long-term customer loyalty through the emotionalization of your brand.

„The online competition package, including the partner profile was perfect for us to increase the brand awareness and reach in a young, technology-conscious target group. We use the custom game as a special giveaway for customer loyalty measures and POS branding. This gave us a lot of positive feedback. We will continue to use the concepts of RaceRoom in the future and we really like to recommend them.“

 

Jochen Mauch, Head of Marketing / eCommerce, EURONICS Deutschland eG

eRacing Online Campaign

Invite your target groups to your own racing sport event! The invitation is done directly through your own internet channels and everyone can participate free of charge from home. The customer-generated success stories such as ranking list entries are spread almost entirely by themselves.

Find out more about eRacing online campaigns

Your own racing events: from a single competition up to a campaign – a throughout branded online experience

Racing sport as a competition arises emotions. Emotions create community. We supply your brand with the experience of the fascination motorsport the connection to a worldwide fan base of motorsport enthusiasts. Our portal is a powerful media cockpit for your product and cross marketing campaigns.

 

  • Communicate and advertise around an exciting online event
  • Invite your target groups worldwide to your own exciting racing events of your brand – directly from your website or social media channels
  • Activate, captivate and interact directly with your target group
  • Present your company in an international environment between great motorsport brands and the world’s most famous racing series
  • Face new customers with an emotional experience and get in return exciting user-generated contents such as images and video material for your social medias

 

The RaceRoom Racing Experience software and the associated portal are provided free of charge for all registered users. Our intelligent content management system enables time-controlled campaigns that are bound to your exclusive contents. Create the race format according to your wishes and expectations, so that it fits perfectly into your local or global marketing.

 

An extensive selection of advertising tools is available to contact the users within the game and the portal. The complete integration of your advertising makes it an unobtrusive, natural part of the virtual motor sport experience.

 

So for example you will become an integral part of the RaceRoom Racing community worldwide with your own brand page – your own advertising and communication platform in the RaceRoom Community Portal: All users who participate at your competitions will automatically become subscribers of your contents and will receive e.g. your Facebook news displayed directly live in their racing driver profiles. You have the option to integrate any kind of news, pictures and videos. With our newsletter, our website and our social media channels, we can also notify the established virtual racing fans about your competition. For manufacturers and racing series, there is also the option to implement new cars into the game.

In addition, our own, experienced team can produce content which puts your brand first. The highlight are live streams of the races on YouTube, Twitch or Facebook with german or english commentary and dynamic graphic overlays.

 

But high quality trailer videos, video highlights of the races, track presentation videos and race reports and social media campaigns are also part of our portfolio.

 

A fair and user-friendly competition is guaranteed thanks to the combination of automatic systems and an experienced team which is based in the virtual racing scene, but also experienced in collaborations with real racing series such as the FIA WTCC.

 

Success stories are actually self-explanatory. Let your social media be filled by your fans with ranking list updates, pictures or exciting racing videos directly from your online competitions. So you will not only inform the passive customers like you did so far, but also share brand-linked news from active fans with your target group.

Package 1 Online Leaderboard Competition

 

Our base offer – a time attack competition which puts your brand first. Due to easy accessibility and a completely free participation for the users (you only need a computer, downloading the game is free and you can join the competition with 2 clicks), you can reach thousands of current and new drivers, that drive countless laps, always with your brand in sight.

 

Our services:

  • Usage of the RaceRoom-Portal with automatic competition system
  • Usage of one track and one car from the RaceRoom catalogue (optional: extend it to several cars, tracks or car classes)
  • Brandpage, to which the participants automatically subscribe
  • In-Game track advertising and loading screens in your CI
  • Branding of the competition (timing and overview screens) in your CI
  • Completely free participation for all players
  • Updates via newsletter, website, facebook and twitter
  • Optional: Creation of a car livery

Package 2 Online Multiplayer Race

 

You need more action? No problem, with a live streamed and commentated multiplayer race, you set a highlight for racing fans and also present an exciting event to your own target group. Based on the time attack, the best drivers will be invited to a multiplayer race, which will be run in the theme of your brand.

 

additional services compared to package 1:

  • Organisation of the race event, invitation of players, stewarding
  • Production of the live stream (Twitch, YouTube or Facebook)
  • Branding of the live stream in your CI
  • 2 professional commentators (english or german)
  • Creation of a trailer video
  • Extended social media coverage
  • Optional: Creation of several custom liveries

Paket 3 Online Championship

 

Engage drivers, fans and media for a long time with your brand activities with a full online season. Several races and an exciting championship fight ensure that the campaign stays interesting throughout.

 

additional services compared to package 2:

  • usage of multiple tracks of our catalogue
  • several leaderboards and live streams
  • Providing results and points standings in our RaceRoom portal
  • Track presentation video or highlight video for each race
  • Extended branding of the live steam in your CI (dynamic displays)
  • Full season social media coverage, race reports and photos
  • Optional (for manufacturers, racing series or racing teams): Creation of one or more cars as in-game content

Paket 4 eSport Season

 

Our top-line product that we run with Mercedes-AMG: Conclude the season with an on-site final during your event or during a RaceRoom event, set a special highlight and generate maximum attention in the world of motorsport and gaming:

 

additional services compared to package 3:

  • Technical organization of an on-site final with support, providing RaceRoom Simulators
  • branding of the simulators
  • complete social media coverage

eRacing Giveaway

How about your own racing car as a promotional gift? We design a racing car in your CI, which you can print as unlock-code on any medium and give it away. So the customer at home starts the connection to you when he moves your racing car and participates in competitions.

Find out more about eRacing giveaways

You are looking for an extraordinary promotional gift? One that does not only lie around somewhere, but that in best case associates your brand with an experience?

 

Then we have exactly the right thing for you: a virtual racing car exclusively with your company stickers, which will turn your customers into racers of your team.

 

You don´t have a racing car? You don’t need one! Everything is possible virtually. We can fit any race car of your choice into your CI, making your brand not only visible through real racing sponsoring, but more importantly: making it to an experience for an unlimited number of people worldwide.

 

The special part: with your race car as giveaway, you can give your customers something home that will make every racing enthusiast’s heart beat faster and allows your customers, in conjunction with your brand, to experience how emotional racing actually is. So, by playing, having fun, and participating in exciting races, the connection to your brand remains fresh and leaves customers playful to fans of your brand.

 

The special part: with your race car as giveaway, you can give your customers something home that will make every racing enthusiast’s heart beat faster and allows your customers, in conjunction with your brand, to experience how emotional racing actually is. So, by playing, having fun, and participating in exciting races, the connection to your brand remains fresh and leaves customers playful to fans of your brand.

 

You decide how your personal giveaway shall be designed graphically! You provide us with your logos and image material and we design your personal advertising gift according to your demand!

 

Cost-effective offers tailored to your ideas

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Redeem Code Flyer                                         Redeem Code Cards                                 DVD Box Set incl. inlay

Price from 1,50 € / pc.                                    Price from 2,50 € / pc.                             Price from 2,30 € / pc.

eSport Sponsoring

You want to be a part of world-wide streamed professional eSport races or an entire series and present your brand to an international motorsport affine audience? RaceRoom cooperates with established racing series such as the FIA WTCC and world-famous manufacturers like Mercedes-Benz and organizes their official eSport competitions. You can present your brand in an incomparable environment of motorsports and gaming, and evaluations about the reach can actually be measured.

Find out more about eSport Sponsoring

The Mercedes-AMG eRacing competition offers several online races and an on-site final during the DTM race at Hockenheim. The streams of the races have up to 330.000 views per race. Drivers such as F1 pilot Pascal Wehrlein or DTM stars like Gary Paffett, Paul di Resta or Lucas Auer participate in the races and compete with the best gamers.

For the eSports WTCC, online events with leaderboards and live streamed multiplayer races are held. With the Divisions model, we have an incentive for a large amount of players, and in the first season, over 10.000 drivers participated. In addition, RaceRoom is present at the European WTCC rounds and holds races, in which even the real WTCC drivers participate. With extended support of the WTCC, a large coverage as well as video content, we can generate a lot of attention.

We will inform you about our current and future campaigns on request. There are 3 sponsorship packages to choose from:

 

Official Presenter

 

Become the offical presenter with your brand and support a virtual racing championship of your choice. We can inform you of a suitable program in a personal meeting. “Offical presenter” is the most complete marketing package, which puts your brand in the foreground in the best possible way.

 

Our services:

  • brandpage, to which the drivers automatically subscribe
  • in-game advertising and loading screens in your CI
  • branding of the competition (timing screens and overview screens) in your CI
  • dynamic displays and logo integration on the live stream
  • Your advertising videos on the live stream
  • Branding on simulators, event trucks and leaderboards at the final
  • logos on the winner’s wall and on other areas during the final
  • name sponsoring of the lounge area at the final event

Official Time Keeper

 

Your brand has to do something with watches, or is all about punctuality and time? You can become the official time keeper of a virtual championship of your choice. Of course we can provide suggestions which event perfectly fits to your brand and show you the possibilities how your brand can be represented.

 

our services:

  • brandpage, to which the drivers automatically subscribe
  • in-game advertising in your CI
  • logo integration on the live stream
  • Your advertising videos on the live stream
  • Branding on simulators, event trucks and leaderboards at the final
  • logos on the winner’s wall and on other areas during the final

Official Series Partner

 

Become an official series partner and be a part of a virtual championship of your choice. As one of four brands, you generate a lot of attention in the target group of fans of cars, competition and technology.

 

our services:

  • brandpage, to which the drivers automatically subscribe
  • in-game advertising in your CI
  • Branding on simulators at the final
  • logos on the winner’s wall and on other areas during the final

Showroom Promotion Simulators

Our promotion systems give compaines the possibility to improve their showroom, offer an exciting experience for waiting customers and additionally, use extra advertising spaces for interactive marketing. All systems are built to fit into your business enviroment. You decide which configurations and content you need.

Find out more about promotion simulator software and hardware systens

  • Easy and professional build-up
  • Efficient controls, only requires a small amount of space
  • Very effective marketing tools to acquire customers, for communication and interaction
  • Customer specific software and hardware branding
  • Offer a brand experience and Bieten Sie ein Markenerlebnis und verankern Sie Ihre Produkte in den Köpfen Ihrer Zielgruppen

Our RaceRoom modules can mash easily with other promotion and social media activities. Integrate virtual racing into your marketing campaign!

Your contact for more information:

Germany / International

E-Mail: sales@raceroom.com

Phone: +49 7971 / 9630-181

USA

E-Mail: contact.usa@raceroom.com

Phone: +1 855 321 7223

United Arab Emirates

E-Mail: contact.uae@raceroom.com

Phone: +1 855 321 7223

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